Rebecca Black. In most conversations, that name invokes strong opinion and usually some jokes, but there is a larger lesson here. Well, not just one, but I’m only going to focus on one for the sake of this post. If you’re not sure who Rebecca Black is here is the quick story. She is a 13 year old girl whose parents paid around $2000 to Ark Music Factory. This company will write a song for aspiring singers, shoot a video, and promote the song. They have done a great job of that as well. In one month the video has been viewed over 55 million times (to this date) and the song is number 13 on the iTunes charts. So read on past the break to hear my concerns.